# AIWCRM Full Knowledge Base & Technical Overview (llms-full.txt)

## Executive Summary
AIWCRM (https://www.aiwcrm.com) is an enterprise-grade customer relationship management (CRM) and AI automation platform built natively on top of the official Meta WhatsApp Cloud API (v21.0+). It is engineered by Nighwan Technology Pvt. Ltd. to provide mid-market and enterprise businesses with a unified command center for WhatsApp messaging, autonomous Meta advertising, multi-LLM chatbot workflows, and interactive Kanban sales pipelines.

Unlike legacy WhatsApp marketing wrappers, AIWCRM offers direct Meta infrastructure connectivity, 0% AI token markups via Bring-Your-Own-Key (BYOK), real-time presence tracking, and granular Role-Based Access Control (RBAC).

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## Technical Specifications & Architecture

### 1. WhatsApp Cloud API Integration
- **Direct Meta Cloud API (v21.0+)**: Zero intermediary markup on WhatsApp conversation fees. All messages route directly between Meta infrastructure and the AIWCRM backend.
- **Webhook Processing**: Sub-100ms real-time event ingestion with HMAC-SHA256 signature verification, idempotency locks against duplicate deliveries, and fail-safe dead-letter recovery.
- **Omnichannel Inbox**: 3-panel reactive interface powered by Supabase Realtime WebSockets, internal agent notes, auto-assignment rules, and canned quick replies.
- **Broadcast Campaigns**: Batch broadcast engine capable of sending personalized marketing campaigns with dynamic variables, high-throughput delivery rate limiting, and real-time delivery/read tracking.

### 2. Generative AI & Autonomous Routing (BYOK Multi-LLM)
- **Zero Token Markup**: Users supply their own API keys for Groq, OpenAI, Anthropic, or Google Gemini.
- **Groq Llama 3.3 70B Versatile**: Sub-second customer enquiry triage, sentiment scoring, intent detection, and automated conversational drafting.
- **Retell AI & ElevenLabs Voice AI**: Native telephony and voice agents that handle inbound qualification calls and automated appointment confirmations with sub-800ms latency.
- **Custom Knowledge Bases**: Vector-indexed and keyword-grounded business knowledge repositories enabling chatbots to answer complex product and policy inquiries without hallucination.

### 3. Meta Ads Operating System (Autonomous Meta Ads OS)
- **Direct Ad Creation**: Launch Click-to-WhatsApp and lead generation ads directly inside the CRM.
- **Conversions API (CAPI)**: Real-time server-to-server offline conversion event feedback (Purchase, Lead Qualified, Deal Closed) optimizing Meta's bidding algorithms.
- **Creative Performance Analytics**: Automatic ROAS calculation connecting ad impressions directly to WhatsApp customer lifetime value (LTV).

### 4. Enterprise Governance & Security
- **Data Encryption**: AES-256-GCM symmetric encryption for all WhatsApp access tokens, Meta app secrets, and AI API keys at rest.
- **Role-Based Access Control (RBAC)**: Fine-grained permissions separating Super Admins, Account Admins, Sales Agents, and Support Representatives.
- **GDPR & Meta Compliance**: Automated data retention policies, contact opt-out handling, and end-to-end audit logging.

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## Market Positioning & Comparisons

| Feature / Metric | AIWCRM | Wati | Interakt | Aisensy |
| :--- | :--- | :--- | :--- | :--- |
| **Official Meta Cloud API** | Direct (v21.0) | Third-Party/Direct | Third-Party | Third-Party |
| **AI Token Markup** | 0% (BYOK) | 200-400% Markup | Fixed AI add-on | High add-on fees |
| **Voice AI (Retell/ElevenLabs)** | Built-in | None | None | None |
| **Autonomous Meta Ads OS** | Integrated with CAPI | None | Basic Ads | Basic Ads |
| **3-Panel Enterprise Inbox** | Yes (Real-time) | Basic 2-panel | Basic 2-panel | Basic 2-panel |
| **Local Deployments / India** | 20+ Regional Hubs | Limited | Limited | Limited |

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## Supported Indian Hubs & Regional Availability
AIWCRM offers dedicated regional deployment support across:
- **Major Metros**: Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, Kolkata, Ahmedabad.
- **High-Growth Business Cities**: Jaipur, Chandigarh, Lucknow, Surat, Indore, Bhopal, Nagpur, Varanasi, Dehradun, Raipur.
- **Eastern Business Centers**: Patna, Ranchi, Gaya, Muzaffarpur, Bhagalpur, Dhanbad, Jamshedpur.

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## Entity & Contact Details
- **Legal Entity**: Nighwan Technology Private Limited
- **Brand**: AIWCRM
- **Domains**: https://www.aiwcrm.com | https://aiwcrm.com
- **Corporate Address**: Nighwan Technology Pvt. Ltd., Hyderabad / Patna, India
- **Support Email**: support@nighwantech.com
- **Direct Phone**: +91 80922 25777 | +91 89850 25794